1950 - Questioning
An interest in external stimuli became apparent, leading to various experiments involving 'overloading' the brain.
1954 - The First Tank
Neuroscientist Dr. John C.Lilly and Dr. Jay Shurley built the first sensory isolation immersion tank at the National Institute of Mental Health.
1958-1972 - Lab Tested
Developments began in the wider world and Dr.Peter Suedfeld of Princeton University focused on making the rooms more comfortable. As a result, stress and anxiety of research participants lessened and the experience became increasingly pleasant.
1970s - New Tanks & Terminology
Dr. Lilly partners with Glenn Perry and his wife Lee to design a commercially available float tank.
1979 - First Float Centre
The first float centre opened in Beverly Hills, run by The Samadhi Company. Celebrity endorsements from Robin Williams, Susan Sarandon, and other began to emerge. Rolling Stone Magazine and The New York Times published articles featuring float tanks.
Early '80s - The Boom
The Samadhi Company expanded to San Francisco and new research began to develop surrounding stress relief. The Dallas Cowboys and the Philadelphia Eagles were both early adopters of floating benefits for their athletes.
2000s - Regrowth
Floating began to resurface and celebrity endorsements began to ramp up again, including a vocal Joe Rogan, who began podcasting about his floating experiences.
2010's - 2nd Boom
Floating experienced increased awareness and research grew. Dr. Justin Feinstein opened the Float Clinic at the Laureate Institute of Brain Research to better understand the effects of flotation therapy.